About Paul

Paul has broad experience in business management and marketing, particularly in the fields of tourism and hospitality, advertising and business consulting.


Paul has worked in Europe, the Middle East, Asia and the Pacific and gained valuable experience in a variety of senior and very challenging roles. He has traveled through more than thirty countries and completed assignments in England, Bahrain, Taiwan, Hong Kong and Australia.

Paul’s skills and experience span roles as CEO or General Manager where he has had total responsibility for bottom line performance. He has also held senior and more functional roles such as Marketing Director within a multinational company where he led large teams of sales and marketing professionals.

Paul Sergeant

Specific industry experience has been primarily within the fields of tourism and hospitality, advertising and business consulting.


  • marketing and communications
  • brand strategy
  • business analysis
  • business development
  • mergers and acquisitions
  • project management


Paul Sergeant & Associates
2005 – Present (10 years)
Offers a range of services to SME’s covering such areas as business management, marketing strategy and communications. We can boost performance, productivity and profit through a structured approach to improving your business.

General Manager
Queensland Japan Chamber of Commerce & Industry
2008 – 2015 (7 years)
Nonprofit, international trade and development industry.
Promoting trade and investment ties between Queensland and Japan.

Founder & Director
Engine Group
2000 – 2004 (5 years)

Managing Director
Jarvis Fielding + More
1998 – 1999 (2 years)

Deputy General Manager & Marketing Director
Lai Lai Sheraton Hotel
1996 – 1997 (2 years)

Director of Sales & Marketing – Pacific Region
Sheraton Pacific Hotels
1994 – 1995 (2 years)


Bond University – Australia
Mount Grace – England

Professional Associations

Over the years, Paul has been an active member of various business, industry and professional organisations including:

  • Australian Institute of Management – Fellow (FAIM)
  • Australian Marketing Institute – Fellow & Certified Practicing Marketer (FAMI, CPM)
  • Gold Coast Tourism Bureau – Director
  • Australian Interactive Media Industry Association: Queensland Chapter – Treasurer
  • Sunshine Soup Multimedia Consortium – Director
  • American Chamber of Commerce: Queensland Chapter – Governor
  • Australia New Zealand Business Association – Member
  • Australian Hotels Association – Promotions Committee
  • Brisbane Advertising Association – Member
  • Meetings Industry Association of Australia – Education Committee
  • Townsville Enterprise – Director & Vice Chairman
  • Skal International Australia – Member
  • Mackay Whitsunday Tourism Council –  Director & Vice Chairman
  • North Queensland Consultative Committee  on Tourism – Member
  • Whitsunday Tourism Association – Founder & Inaugural Chairman
  • Rotary Club of Brisbane Mid-City – Past President & Director

Honours and Awards

  • Director of Marketing of the Year Award (Sheraton Hotels)
  • Queensland Tourism Award for Marketing (Breakwater Campaign)
  • Toastmasters Communicator of the Year Award (Wonderland Campaign)
  • Nominee – Harold S. Geneen Award (ITT Sheraton)
  • Queensland Tourism Award for Marketing (Whitsunday Campaign)
  • Honorary Life member – Tourism Whitsundays
  • Paul Harris Fellow